Anyone who is involved with European projects, such as FP7 (7th Framework Programme) projects, knows that a lot of documents are produced as deliverables. Those documents are mostly consumed internally, and even the public ones are generally written with more specialized users in mind. On the other hand, it is not difficult to see that communicating the results of a project to a wider audience in a successful manner is not achieved easily. This is a crucial step which, if done well, can provide the project partners with important benefits such as bringing new business opportunities, create a larger network, or increase the awareness about the project.
Dr. Frithjof Dau from SAP, the project leader of CUBIST, one of the FP7 projects that I’m involved with, has recently informed me that European Commission has published an important guide about disseminating the results of research and innovation projects: “Communicating EU Research & Innovation A guide for project participants“
Its description reads as:
This short guide will assist participants and coordinators of Framework Programme projects to communicate strategically about their research. This will help you to: increase the success rate of your proposal (provided you have a good communication and dissemination plan); draw the attention of national governments, regional authorities and other public and private funding sources to the need for and ultimate benefits of (your) research; attract the interest of potential partners; encourage talented students and scientists to join your partner institutes and enterprises; enhance your reputation and visibility at local, national and international level; help the search for financial backers, licensees or industrial implementers to exploit your results; generate market demand for the products or services developed. You will be given a clear overview of formal, contractual requirements on communication and their intended use. You will be inspired by some good practices emanating from fellow project coordinators. And you will find a helpful checklist for improving your own communication activities right from the start of your project.
This booklet touches upon topics such as common mistakes to be prevented, better practices when communicating the outcomes of your project, how to define goals, how to pick your audience, how to choose your message and tell a story instead of simply listing facts, as well as summaries written by successful project communicators.
The booklet’s electronic version is freely available in PDF format at http://ec.europa.eu/research/participants/portal/ShowDoc/Extensions+Repository/General+Documentation/Guidance+documents+for+FP7/Communication/Coomunicating-Research-120925-WEB_en.pdf and physical copies can be requested by contacting the following URL: http://bookshop.europa.eu/en/communicating-eu-research-innovation-pbKI3212366/