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Ürün ya da proje ismi seçerken dikkat edilmesi gereken bir nokta

16 Mar

Telaffuzu zor, uzun isimler risk algısını yükseltiyormuş (sektörden sektöre değişir mi tartışmalı ama yine de aklımızın bir köşesinde bulunsun). PubMed’in yalancısıyım:

If it’s difficult to pronounce, it must be risky

Song H, Schwarz N.

Department of Psychology, University of Michigan, Ann Arbor, MI 48109-1043, USA.

Low processing fluency fosters the impression that a stimulus is unfamiliar, which in turn results in perceptions of higher risk, independent of whether the risk is desirable or undesirable. In Studies 1 and 2, ostensible food additives were rated as more harmful when their names were difficult to pronounce than when their names were easy to pronounce; mediation analyses indicated that this effect was mediated by the perceived novelty of the substance. In Study 3, amusement-park rides were rated as more likely to make one sick (an undesirable risk) and also as more exciting and adventurous (a desirable risk) when their names were difficult to pronounce than when their names were easy to pronounce.

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Posted by on March 16, 2009 in CogSci, psychology

 

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